To Be Honest

Plant-Based Dog Snacks

To Be Honest is an Australian based plant and insect pet food brand. Created from honest and environmental sustainable ingredients, TBH’s goal is to reduce the pet food carbon footprint by replacing meat based proteins with cricket and hemp proteins.

We were approached by TBH during the product development stage and tasked to create a brand identity that would challenge the category and bring the unique ingredients and ‘greater good’ values of the brand to life.

With the goal of creating an unpretentious and fun identity, we started with a custom typeface made from playful with quirky letterforms. We then complimented this with a family of bold illustrations that allowed us to communicate directly to the pawsome target group.

The end result is a brand that shows it’s possible to tackle a serious subject like sustainability without taking yourself too seriously.

Services

Brand Positioning / Creative Direction / Identity / Pack Design / Custom Typeface / Gifs