Golden Gums Farm

Veggie Boxes

A rustic and genuine brand style made for a premium small box veggie farm situated in Central Victoria.

When we set out to create a brand identity for this veggie farm, the goal was to craft something that felt as authentic and down-to-earth as the produce it grows. Nestled in the heart of Central Victoria, the farm is all about quality, sustainability, and a deep connection to the land. We wanted the brand to reflect those values while also standing out as a premium choice in the marketplace.

We knew the brand needed to have a rustic vibe. After all, this farm is all about traditional, hands-on farming methods. But we also wanted it to feel genuine, not just another farm trying to look old-fashioned. The idea was to create something that really speaks to people who care about where their food comes from—folks who appreciate that a veggie farm can be both artisanal and top-notch.